When I first came across Tony’s Chocolonely, I immediately thought: “This doesn’t look like any chocolate brand I’ve seen before.” The bright wrappers, the quirky name, and even the uneven chocolate pieces instantly stood out. But as I explored the brand further, I realized there’s a powerful strategy behind its…

Maggi, the iconic instant noodle brand, has held a special place in kitchens and hearts across generations. Its recent campaigns have done more than just promote a product—they’ve tapped into emotions, nostalgia, and everyday moments that make Maggi more than just noodles. In this Maggie campaign review, we break down…

The Adidas campaign review by Ishrath Nawaz highlights how the brand turned purpose-driven storytelling into a real-world impact. By creating a distraction-free running track in the desert, Adidas showcased performance over fashion, engaged athletes authentically, and positioned itself as a true sports-first brand. Introduction: Purpose Beyond Products In a competitive…

The KFC campaign review by Ishrath Nawaz shows how KFC turned declining drive-thru sales into a viral success by gamifying the customer experience through a racing track campaign, bridging physical and digital worlds, boosting sales by 700%, and engaging new audiences. Introduction: When Creativity Meets Challenges Great marketing doesn’t just…