India remains the global capital of oral care issues—nearly 89% of people don’t brush twice a day. At the same time, India’s love for sweet treats is deeper than ever. With festivals approaching, dessert culture surges, but brushing often gets neglected. Recognizing this, Colgate launched its Sweet Truth campaign, boldly…

Branding isn’t just about logos anymore — it’s about building emotional connection, consistency, and credibility. In 2025, with endless competition and noisy digital platforms, using the right branding tools is more important than ever. I’m Ishrath, the founder of Ka Brand Consulting, and in this post, I’m sharing the 10…

In a brilliant blend of humor, relatability, and marketing precision, Subway’s latest ad campaign featuring legendary chess grandmaster Vishwanathan Anand has taken the internet by storm. Inspired by the popular Jordan Peele sweating meme, this ad taps directly into the minds—and hearts—of today’s meme-savvy audience. This blog offers a full…

Every content creator has experienced this moment—you get a brilliant video idea while walking, driving, or about to fall asleep. But by the time you’re back at your system, the idea’s either gone or watered down. Now imagine if you could record that thought on the spot and have an…