Perfetti Van Melle’s Mentos has always stood out for its quirky, clever advertising. With its latest TVC, it steps into bold new territory—reimagining the theory of evolution in the most hilarious and unconventional way possible. What if a monkey didn’t evolve over millennia but rather after chewing a Mentos? That’s…

Ishrath Nawaz recently reviewed the powerful P&G “The Missing Chapter” campaign—an initiative addressing period education in Indian schools—that won the Cannes Lions Grand Prix in Sustainable Development Goals. Here’s his expert take on why this campaign sets a new benchmark in purposeful marketing. Real Challenge: Education Doesn’t Include Periods Even…

In today’s saturated media landscape, standing out isn’t about shouting louder—it’s about being smarter, more intuitive, and deeply connected with the audience. Ishrath Nawaz, the founder of Ka Brand Consulting, is leading a quiet revolution in advertising by blending creativity, data, and instinct into a single, forward-looking strategy. At a…

In the dynamic world of advertising, where creativity meets strategy, Ishrath Nawaz stands out as a beacon of innovation and effectiveness. As the founder of Ka Brand Consulting, Ishrath has consistently delivered campaigns that not only captivate audiences but also drive tangible results. His approach transcends traditional advertising, focusing on…