September 2, 2025 No Comments

How McDonald’s ‘Single Burger’ Campaign Turned Shame Into Genius Marketing review by Ishrath Nawaz

The McDonald’s “Single Burger” campaign turned cultural stigma into humor, built trust with younger audiences, generated viral earned media, and created an authentic experience that boosted store visits by 3–4 times, proving that humor-driven authenticity can drive real business growth. The Campaign That Flipped the Script When most brands face…

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