When it comes to advertising in India, few brands have mastered the art of storytelling like Fevicol. Known for its witty, relatable, and culturally rooted campaigns, the brand has yet again delivered a masterpiece with its ‘Sofa Journey’ commercial. In this Fevicol Ad review, we explore — through the lens…

The Stratos Chocolate Ad is a Norwegian commercial that follows a young boy practicing soccer alone on a chilly autumn day. Over time, we discover he’s not just playing — he’s planning something heartfelt. Nine months later, in a touching hospital scene, the boy reunites with his family, revealing his…

India remains the global capital of oral care issues—nearly 89% of people don’t brush twice a day. At the same time, India’s love for sweet treats is deeper than ever. With festivals approaching, dessert culture surges, but brushing often gets neglected. Recognizing this, Colgate launched its Sweet Truth campaign, boldly…

Branding isn’t just about logos anymore — it’s about building emotional connection, consistency, and credibility. In 2025, with endless competition and noisy digital platforms, using the right branding tools is more important than ever. I’m Ishrath, the founder of Ka Brand Consulting, and in this post, I’m sharing the 10…