In a brilliant blend of humor, relatability, and marketing precision, Subway’s latest ad campaign featuring legendary chess grandmaster Vishwanathan Anand has taken the internet by storm. Inspired by the popular Jordan Peele sweating meme, this ad taps directly into the minds—and hearts—of today’s meme-savvy audience. This blog offers a full…

Every content creator has experienced this moment—you get a brilliant video idea while walking, driving, or about to fall asleep. But by the time you’re back at your system, the idea’s either gone or watered down. Now imagine if you could record that thought on the spot and have an…

Perfetti Van Melle’s Mentos has always stood out for its quirky, clever advertising. With its latest TVC, it steps into bold new territory—reimagining the theory of evolution in the most hilarious and unconventional way possible. What if a monkey didn’t evolve over millennia but rather after chewing a Mentos? That’s…

Ishrath Nawaz recently reviewed the powerful P&G “The Missing Chapter” campaign—an initiative addressing period education in Indian schools—that won the Cannes Lions Grand Prix in Sustainable Development Goals. Here’s his expert take on why this campaign sets a new benchmark in purposeful marketing. Real Challenge: Education Doesn’t Include Periods Even…