In a creative collaboration that bridged the gap between performance and branding, Namit Das partnered with Ishrath for an impactful campaign led by Carter & Co. Known for his versatile acting in acclaimed films and web series like Aarya, Wake Up Sid, and A Suitable Boy, Namit brought his natural charisma and authenticity to the campaign’s vision.

The campaign aimed to create a relatable yet aspirational narrative around the product, and Namit’s strong screen presence proved to be a perfect fit. Under Ishrath’s creative direction, the shoot emphasized raw storytelling, visual aesthetics, and subtle emotion — all key elements in resonating with the target audience.

This collaboration helped the brand strengthen its emotional connect with viewers, especially in the urban millennial segment. The campaign received positive engagement across social platforms and contributed to an increase in both awareness and brand trust. It stood as a perfect example of how a nuanced performer and a visionary strategist can create something culturally relevant and commercially successful.